Bobič has built yacht interiors since 1960, and the logo carries that heritage. But there were no brand guidelines, and the stationery had aged badly, with the mark turning up in conflicting versions across cards, letterheads and invoices. The job wasn't to rebrand. It was to modernize everything around the logo without losing what sixty years had earned.

The heritage was the asset, so I kept it. The plan was to expand and modernize the brand without rebranding it: protect the recognised logo and the 1960 story, then build the system the brand never had. Clear guidelines, a consistent set of elements, and stationery worthy of the work they do below deck.

A full identity manual sets the rules the brand was missing: logo construction, typography, palette and clear space. A linear element drawn from yacht detailing and a disciplined red modernize the look without touching the heritage. It runs across refreshed stationery and a set of premium applications, so Bobič now presents with the same precision as its interiors.