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Dunamis
Challenge

Dunamis, Greek for power and potential, set out to build the most advanced personal trimmer on the market, sold direct through its own app. But the category is full of loud, near-identical gadgets. To stand out, Dunamis needed a brand as precise and forward as the product itself, not another lookalike on the shelf.

The future of trimming in your hands.
The Dunamis logo lockup on near-black
Strategy

The strategy was simple: look like the future the product promises. The mark fuses three ideas into one geometric symbol, a trimmer silhouette, the letter D, and a forward chevron of momentum. A custom wide techno sans and a disciplined greyscale palette keep it premium, serious and unmistakably engineered.

Visual direction — trimmer, letter D and futurism
The Dunamis greyscale colour palette
Solution

The result is a complete system that scales from a chevron engraved into brushed-steel hardware to a full mobile-commerce app. Confident, kinetic, and built to launch. Dunamis arrived with a brand that signals exactly what it set out to be: ahead.

Dunamis brand world — wordmark, model, product macros and mark
The Dunamis app icon on a home screen
The Dunamis app checkout, in situ
Dunamis event lanyards
The Dunamis wordmark over a dot-mesh field

It looks like what we want to become: fast, sharp, impossible to ignore.

Dunamis, Founders

Next up

Sophie Ash

A personal brand for stage & screen.

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Want to discuss a project?

I'd love to hear about your company and how I can help.

Get in touch ↗